The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing with an emphasis on current trends focuses on equipping students with the essential tools needed to pursue entry to mid-level management positions within the field.
Description of the Online B.S. Degree in Business Administration/Marketing
Participants of the program will explore traditional emerging practices and techniques to cultivate general management skills including oral communication, interpersonal skills, writing, language and speaking skills as well as leadership and management abilities.
This broad-based curriculum explores all aspects of marketing including:
Participants of the program will explore traditional emerging practices and techniques to cultivate general management skills including oral communication, interpersonal skills, writing, language and speaking skills as well as leadership and management abilities.
This broad-based curriculum explores all aspects of marketing including:
* Helping students develop insights into an organization’s marketing objectives, the environment in which it operates as well as its competition
* The ability to conduct marketing on all levels including local, international, online marketing, sales and supply
* The ability to analyze market behavior
* How to conduct marketing research to identify customer needs
* Approaches related to consumer motivation and product development
* Planning methods to determine target audience and prices
* How to devise marketing strategies including project management, financial planning and budget anagement
In addition, students will become familiar with using the latest software, operating systems and programs used in marketing. The program delves into areas such as customer relationship management, global customer management, sales management, advertising and sales as well as researching, evaluating and assessing current marketing trends. This is to be sure that students will develop an awareness of emerging global economic changes in today’s rapidly evolving and expanding marketing field.
* The ability to analyze market behavior
* How to conduct marketing research to identify customer needs
* Approaches related to consumer motivation and product development
* Planning methods to determine target audience and prices
* How to devise marketing strategies including project management, financial planning and budget anagement
In addition, students will become familiar with using the latest software, operating systems and programs used in marketing. The program delves into areas such as customer relationship management, global customer management, sales management, advertising and sales as well as researching, evaluating and assessing current marketing trends. This is to be sure that students will develop an awareness of emerging global economic changes in today’s rapidly evolving and expanding marketing field.
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